Ellie Do
Case study · automation

From business card to personal follow-up.

I built a networking follow-up system. I post a business card photo, a voice memo or a quick note in Slack, and it becomes a CRM record, a researched lead and a personal follow-up in my voice that I approve before it sends. A week later, the contact joins my newsletter.

Live
Runs on my own networking
3
AI steps: read the card, research the company, draft the message
8am–8pm
Send window. Anything approved later waits for 9am
01

The problem

After an event you come home with a pocket full of business cards. Typing them up takes an evening, so the follow-up happens days later, or never. Without a system, you're sitting there hoping people remember you.

And the ones you do follow up with rarely make it into a CRM or a newsletter, so the relationship stops at one email.

02

How it works

iNetworking flow Card photo, voice memo or note in Slack From the phone, right after the meeting AI reads it into contact fields Never invents details · Claude CRM record: lead + company Duplicates checked · monday.com Company researched Website → industry + short summary Personal follow-up drafted Email or WhatsApp, in my voice I approve it in Slack Nothing sends without approval Sent, then a week later: newsletter Tagged by source and industry · Kit Monday digest Leads still waiting, marked stale at 7 days Replies Qualified → CRM contact + deal

Capture, research and drafting are automatic. Sending is always my call.

03

What I built

All of the automation runs in Make, the records live in a monday.com CRM, and I work entirely from Slack on my phone. It's built as a template, so a new client gets their own setup, voice guide and CRM without changing the core.

01

Capture where you already are

Post a card photo, a voice memo or a typed note in a Slack channel. The AI reads it into contact fields and never invents a detail it can't see.

02

Clean records, automatically

It checks for duplicate people and companies, creates the lead and company in the CRM, and researches the company website for an industry and a short summary.

03

Personal, then approved

It drafts a follow-up in my voice, by email or WhatsApp. I can approve it, ask for a change in plain words, or edit it myself. Only the approved version is ever sent.

04

The relationship keeps going

A week after the email, the contact joins my newsletter with tags for where we met and their industry. Replies are qualified into CRM contacts and deals, and a Monday digest shows who's still waiting.

04

Result

Live
Runs on my own networking, after an end-to-end test passed before go-live. The first real contact got a demo and an approved personal follow-up. Reply and meeting rates: in progress, measured once more cards have gone through.
05

Stack

Slack Make Claude (AI agents) monday.com CRM Email (SMTP/IMAP) WhatsApp Kit
06

What this means for your business

If your business runs on relationships (events, referrals, coffee meetings), this turns every new contact into a personal follow-up you approve, a clean CRM record and a newsletter subscriber, without an evening of data entry.

For an agency, it's a capture-and-follow-up module that drops into a client's existing sales process: their CRM, their voice, their approval step.

Open to collaborate

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