Ellie Do

Digital growth and marketing automation lead · Sydney

I do the marketing.Then I build the system that keeps it running.

I turn the attention you already have into leads and clients.
Content, email and follow-up, set up to run without anyone chasing it.
A person still approves what goes out.

  • Content strategy & production
  • AI workflows
  • Claude integration
  • Automated email lifecycle
  • Funnel design
  • Branding
Ellie Do, smiling, in a pink top, on a teal background
$10k/monthYour Aussie Uncle, the brand I built
500K+ followersbuilt for brands, some from scratch
~400,000 subscribers1M+ emails a month at 45% open rate
7,000+ conversations a monthtwo-way, started by automation

Brands and organisations I've worked with

Your Aussie Uncle · the brand I built, end to end

Flagship case studies

Content brought the audience.
Automation started the conversations.
Email turned them into sales.

See the full case study →
Your Aussie Uncle: the whole system as one loopA swim-lane diagram. Rows: the lead, the team, AI, social and ads, the chat (ManyChat), email (Kit) and the shop. AI researches and scripts; a person films; editors cut videos and carousels with AI help; the scheduler posts to four platforms and ads boost and retarget. A keyword comment or a new follow triggers a chat flow that was tested and tuned over six rounds. One question opens the 24-hour window and a free resource is offered. If the lead types an email in the chat it goes to Kit with tags; if not, a landing page link is sent, with a nudge inside 24 hours, and anyone who never gives an email gets a low-ticket offer and stays a chat contact. In Kit, a welcome email sends the resource; tagged leads get the warm sequence and new leads the cold one; value emails go out with one pitch for every three, plus a monthly broadcast. A sales-page click gets a nudge. At checkout, an unpaid cart gets three emails over seven days, and the cart emails win over the click nudge. Paid buyers are enrolled automatically and tagged as purchased, so they are never pitched the same product twice. Onboarding sends check-ins, a review ask and a referral ask, then pitches the next tier. Buyers of a low tier go back to checkout for the next one; the high-ticket product is booked by call and delivered by the team; everyone else stays a lead on the broadcasts. Their comments, DMs and results become the next content, so the system is one loop.Leadfollower or buyerTeampeopleAIClaude · research, scriptsSocial + adsscheduler · Meta adsChatManyChatEmailShop01 Attention · content brings the audience02 Entry · one word starts the chatLeadfollower or buyerTeam · not needed hereAISocial + adsChatManyChatEmailKitShop03 Capture · every lead lands in one list04 Nurture · email does the sellingLeadfollower or buyerTeampeopleAISocial + adsChatEmailKitShopcheckout · portal05 Purchase · buying looks after itself06 Delivery · every buyer climbsscript → shootpost readycomment or followask for emailYESNOYESNOresendemail + tags → KitYESNOYESNOlink → checkoutNO · tag abandoned_cartcart beats click · back to checkoutYEStag · purchasedHIGH-TICKEThand-offNOT YETtunes the chat4 · clicks and opens tune the chat2 · tags pick the next email3 · every buyer climbs the ladder1 · their comments, DMs and results become the next contentAudienceComments, DMs, winsResearchTopics + hooksScriptEvery videoFilmA person filmsEditEditors, with AISchedule4 platformsAdsBoost + retargetCommentsA keyword, on a postFollowsThe accountTested + tuned6 rounds of testsTHE HUMAN CONTROLOne questionOpens 24h windowFree resourceOffered in chatEmail inthe chat?Types emailRight in the chatPage linkLanding page sentClickedthe link?Email on pageLanding pageNudgeInside 24 hoursTripwireLow-ticket product 1Stays in chatA chat contactTagged in KitSource + interestsWelcome emailSends the resourceAlreadytagged?Warm sequenceKnows the brandCold sequenceNew to the brandValue emails3 value : 1 pitchBroadcastMonthly, whole listClicked thesales page?Click nudgeWhy they clickedCheckoutFrom an emailPaymentcomplete?Abandoned cart3 emails, 7 daysAuto-enrolledPortal access opensPurchased tagNever pitched twiceOnboardingCheck-insReview askReferral askNext tierUp the ladderNextstep?Books a callHigh-ticket productTeam delivers1:1, where time goesStays a leadKeeps broadcasts See how the whole system runs →

What I build

Attention: get seen.

Your best work gets posted.
Comments and DMs turn into leads.

Nurture: stay in touch.

Follow-up goes out on time, in your voice.
Email sequences, and personal follow-up after events.

Delivery: look after the sale.

New buyers get welcomed and onboarded.
Emails and onboarding calls, set up the moment someone buys.

Who I work best with

Founder-led education, coaching and consulting

You sell what you know.

  • Content brings people in.
  • Follow-up and email turn them into buyers.
  • New clients get welcomed and onboarded.

Your Aussie Uncle: $10k/month

See my work for founders →

Creative, video, production and design agencies

You make great work. Then it sits in a folder.

  • Approve a finished project once. It goes out on five platforms.
  • Enquiries get followed up by email, in your voice.
  • Nothing posts until a human approves it.

DonePosted runs on my own channels

See my work for agencies →

Selected work

DonePosted: approve once, live on five platforms

One approval in the board. The post goes out on five platforms.
Nothing posts until a human approves it.

16 hours a month by hand → 1 hour5 platformsRuns on my own channels
View case study →

NT Government: email at scale

Segmented, automated journeys for one of the Territory's largest destination-marketing operations.
One campaign beat its seat-sales target by 12.74%.

~400,000 subscribers1M+ emails a month45% open rate
Details on request

Chartair: website rebuild

A regional airline's site, rebuilt around search and clarity.
Six service lines, each with its own page.

+200% SEO impressions in six monthsA+ on-page SEO
View case study →

City of Darwin: email relaunch

A compliant opt-in. Automated journeys. A new monthly newsletter.

+22% year-on-year subscribers+321% clicks in the campaign quarter
View case study →
See more work

Acquisition to revenue funnel

A stranger becomes a repeat buyer, with no sales team.

$10k/month7,000+ conversations a month43.90% open rate
View case study →

iNetworking: card to follow-up

A business card or voice note becomes a CRM record and a personal follow-up I approve.
Part of the follow-up system I build.

Runs on my own networking3 AI stepsHuman-approved sends
View case study →

AI chief of staff

An AI chief of staff and six specialist agents run my business.
Every task gets a clear finish line. I make the final call.

6 specialist agents5 ran real tasks on day one
View case study →

AI content engine

One topic becomes a full script and four platform-ready assets.

4 platform assets per runNewsletter, Threads, Facebook, YouTube
View case study →

Client social growth

Grew an education creator's Facebook audience.
Ran efficient paid social for a podcast.

2.4M reach79.2K follows264.6K interactions
View case study →

How I work

I start with what you have.

Already have tools? I build around them.
Don't have any yet? I research the options and propose what fits.

You see the scope first.

It's in writing before you pay a deposit.

It's built in your accounts.

You own it. It stays if we stop working together.

A person approves what goes out.

Nothing posts or sends until a human approves it.

Ellie Do smiling as she checks a shot on her Canon camera

Hi, I'm Ellie.

I've worked in marketing since 2019, across government, tourism, aviation, hospitality and education.

I ran email for about 400,000 subscribers at the NT Government.
I led digital marketing at the City of Darwin.
I built Your Aussie Uncle's growth system from a cold start.

Now I build marketing automation.
I run my own business on the same systems.

MBA. English and Vietnamese. Based in Sydney, working anywhere.

Charles Darwin University wrote about me: finding a new home in Darwin and my unexpected MBA journey.

What people say

“We were obsessed with her work. She has a fantastic business and marketing understanding too, she didn’t just take great photos but explained how and where they can be used. Ellie pinpointed the shortcomings in our social media presence and came back with solutions for each of them. She’s also really lovely and relatable as a person, she’s a treasure to work with. We have definitely found our new photographer and social media management. I can already see why she was recommended and would highly recommend her myself.”
MikeyOwner, Change Rouse Hill
“You are doing a fantastic job. I like your photography skills as well as your social media posts.”
Markus KalissGeneral Manager, Hilton Darwin
“Thank you so much Ellie for such timely and excellent services provided to us! It is really great working with you! Thanks again for the video sent to us earlier. It was so good. We have posted in our FB and we are looking forward to sharing the other video from you too.”
Amy VatskalisDirector, Global and External Relations, Charles Darwin University, Confucius Institute
“Thank you for accommodating all of our last minute requests. Menus, promotion, photoshoot and much more.”
James LaiFood & Beverage Manager, DoubleTree by Hilton Esplanade
“This is really magnificent, thank you!”
Royal Flying Doctor ServiceOn the first cut of the National Digital Health Conference film

More testimonials coming.

Open to collaborate

Got marketing that needs doing, or a system that needs building?
Let's look at it together.

30 minutes. I'll tell you what I can help with, and what I can't.

Book a 30-minute strategy call

Or don't book. Keep chasing every lead by hand.

Not ready to talk? Browse the free resources.