Ellie Do

Digital growth and marketing automation lead · Sydney

I do the marketing.Then I build the system that keeps it running.

I turn the attention you already have into leads and clients.
Content, email and follow-up, set up to run without anyone chasing it.
A person still approves what goes out.

Book a 30-minute strategy call
$10k/monthYour Aussie Uncle, the brand I built
500K+ followersbuilt for brands, some from scratch
~400,000 subscribers1M+ emails a month at 45% open rate
7,000+ conversations a monthtwo-way, started by automation

Brands and organisations I've worked with

What I build

Three parts. Take one, or all three.

Attention: get seen.

Your best work gets posted.
Comments and DMs turn into leads.

Nurture: stay in touch.

Follow-up goes out on time, in your voice.
Email sequences, and personal follow-up after events.

Delivery: look after the sale.

New buyers get welcomed and onboarded.
Emails and onboarding calls, set up the moment someone buys.

The brand I built, end to end

Your Aussie Uncle

Content brought the audience.
Automation started the conversations.
Email turned them into sales.

See the full case study →
  • Attention: 128,000 followers in 6 months
  • Nurture: 7,000+ two-way conversations a month, 43.90% email open rate
  • Result: took it to $10k/month

Selected work

DonePosted: approve once, live on five platforms

One approval in the board. The post goes out on five platforms.
Nothing posts until a human approves it.

16 hours a month by hand → 1 hour5 platformsRuns on my own channels
View case study →

NT Government: email at scale

Segmented, automated journeys for one of the Territory's largest destination-marketing operations.
One campaign beat its seat-sales target by 12.74%.

~400,000 subscribers1M+ emails a month45% open rate
Details on request

Chartair: website rebuild

A regional airline's site, rebuilt around search and clarity.
Six service lines, each with its own page.

+200% SEO impressions in six monthsA+ on-page SEO
View case study →

City of Darwin: email relaunch

A compliant opt-in. Automated journeys. A new monthly newsletter.

+22% year-on-year subscribers+321% clicks in the campaign quarter
View case study →
See more work

Acquisition to revenue funnel

A stranger becomes a repeat buyer, with no sales team.

$10k/month7,000+ conversations a month43.90% open rate
View case study →

iNetworking: card to follow-up

A business card or voice note becomes a CRM record and a personal follow-up I approve.
Part of the follow-up system I build.

Runs on my own networking3 AI stepsHuman-approved sends
View case study →

AI chief of staff

An AI chief of staff and six specialist agents run my business.
Every task gets a clear finish line. I make the final call.

6 specialist agents5 ran real tasks on day one
View case study →

AI content engine

One topic becomes a full script and four platform-ready assets.

4 platform assets per runNewsletter, Threads, Facebook, YouTube
View case study →

Client social growth

Grew an education creator's Facebook audience.
Ran efficient paid social for a podcast.

2.4M reach79.2K follows264.6K interactions
View case study →

How I work

I start with what you have.

Already have tools? I build around them.
Don't have any yet? I research the options and propose what fits.

You see the scope first.

It's in writing before you pay a deposit.

It's built in your accounts.

You own it. It stays if we stop working together.

A person approves what goes out.

Nothing posts or sends until a human approves it.

What people say

“We were obsessed with her work. She has a fantastic business and marketing understanding too, she didn’t just take great photos but explained how and where they can be used. Ellie pinpointed the shortcomings in our social media presence and came back with solutions for each of them. She’s also really lovely and relatable as a person, she’s a treasure to work with. We have definitely found our new photographer and social media management. I can already see why she was recommended and would highly recommend her myself.”
MikeyOwner, Change Rouse Hill
“You are doing a fantastic job. I like your photography skills as well as your social media posts.”
Markus KalissGeneral Manager, Hilton Darwin
“Thank you so much Ellie for such timely and excellent services provided to us! It is really great working with you! Thanks again for the video sent to us earlier. It was so good. We have posted in our FB and we are looking forward to sharing the other video from you too.”
Amy VatskalisDirector, Global and External Relations, Charles Darwin University, Confucius Institute
“Thank you for accommodating all of our last minute requests. Menus, promotion, photoshoot and much more.”
James LaiFood & Beverage Manager, DoubleTree by Hilton Esplanade
“This is really magnificent, thank you!”
Royal Flying Doctor ServiceOn the first cut of the National Digital Health Conference film

More testimonials coming.

Ellie Do smiling as she checks a shot on her Canon camera

Hi, I'm Ellie.

I've worked in marketing since 2019, across government, tourism, aviation, hospitality and education.

I ran email for about 400,000 subscribers at the NT Government.
I led digital marketing at the City of Darwin.
I built Your Aussie Uncle's growth system from a cold start.

Now I build marketing automation.
I run my own business on the same systems.

MBA. English and Vietnamese. Based in Sydney, working anywhere.

Charles Darwin University wrote about me: finding a new home in Darwin and my unexpected MBA journey.

Open to collaborate

Got marketing that needs doing, or a system that needs building?
Let's look at it together.

30 minutes. I'll tell you what I can help with, and what I can't.

Book a 30-minute strategy call

Or don't book. Keep chasing every lead by hand.

Not ready to talk? Browse the free resources.